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Oregon Advanced Strategy

Developed by Michael Crooke, former CEO of Patagonia and the college's first professor of practice, the Oregon Advanced Strategy capstone course of the Oregon MBA equips students with the specialized skills they need to land their first job in their field of interest and enables them to set themselves apart to be of greater value to their organization in the world we have today.

The Big SHFT - Michael Crooke

It was Crooke's time at Patagonia -- the company founded by legendary environmentalist/businessman Yvon Chouinard -- that taught him about value-driven leadership, a model that has informed his work ever since. Now a professor at Pepperdine University, Dr. Crooke coordinates the school's new Socially, Environmentally and Ethically Responsible (SEER) Business Practice Program, teaching future titans leaders how corporate responsibility makes good business sense.

Life After The Teams - Michael Crooke

Pepperdine University professor Dr. Michael Crooke has accomplished much in his life -- athlete, veteran, business entrepreneur, academic -- but he claims his experience as a Navy SEAL laid the foundation for his many achievements. Learn what he has to say about his "Life After the Teams".

Opportunity Green inspires a collaborative culture of new thinking and unconventional ideas that pushes change in unexpected ways.

Opportunity Green

In 2010 Humbolt State honored Michael Crooke by giving him the Distinguished Alumni Award. This is the acceptance speech that followed.

Distinguished Alumni Award - Acceptance Speech
300 - SEAL Graduation Speech

In April 2015, Michael Crooke had the honor of speaking to the BUD/S class 300. 


"Nothing truly great happens when the unit of analysis is one, it takes a team. Teams create greatness."

Pepperdine University | SEER Model

Inspired by Patagonia founder Yvon Chouinard, the model was developed by Patagonia's then CEO Dr. Michael Crooke in his PhD dissertation (under noted Psychologist Mihaly Csikszentmihalyi) examining highly engaged, values-aligned organizations. As lead faculty for the SEER program at Pepperdine, Dr. Crooke is deploying the model as the foundation of advanced strategy for the next generation of business leaders.

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