Dr. Michael Crooke

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Dr. Michael Crooke is CEO and professor of business strategy, teaching capstone courses to graduate students at the Lundquist College of Business at University of Oregon and the Graziadio School of Business and Management at Pepperdine University.  He is the founding and lead faculty of the Socially, Environmentally and Ethically Responsible (SEER) business certificate program which has been selected as a winner of the 2013 Dr. Alfred N. and Lynn Manos Page Prize for Sustainability Issues in Business Curricula, granted by the Darla Moore School of Business at the University of South Carolina. He is also Oregon’s first Avemere Professor of Practice at the University of Oregon’s Lundquist College of Business where he is the founding faculty of the capstone Advanced Strategy course and soon to be Oregon Advanced Strategy (OAS) certificate.

Dr. Crooke concurrently is an independent consultant counseling high-growth businesses on strategic issues, in particular, developing direct to customer strategies that create an emotional connection to the brand.  Current clients include Solazyme (SZYM) and Fox International Channels (FIC). He currently serves on the board of directors of The Nantucket Project, an annual gathering of some of the world’s leading thinkers, visionaries, and performers.

Dr. Crooke has been recognized by Trust Across America as one of Top 100 Thought Leaders in Trustworthy Business Behavior (2012-13).  In April of 2012 the Ford Foundation named Dr. Crooke one of the “10 Innovators Changing Our World,” and profiled him as one of ten cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world.

Previously, Crooke was CEO of VC firm Revolution Living; a group of companies working to change the way consumers and brands interact. He was an early investor and member of the executive board of Kevita, which was named one of the top 25 most innovative consumer and retail brands by Forbes Magazine. From 1999-2005, Crooke served as President and CEO of Patagonia, Inc., and Patagonia’s parent company, Lost Arrow Corporation. He succeeded Yvon Chouinard, Patagonia’s founder, in taking the Lost Arrow post. Prior to his arrival at Patagonia, Michael served as CEO/Chairman of Pearl Izumi.

Crooke holds a Ph.D. in management from Claremont Graduate University. His dissertation examined the role of values and “FLOW” in high performance organizations. Crooke holds a B.S. in Forestry and an MBA from Humboldt State University. In the late 1970’s, Crooke served as a Navy SEAL with Underwater Demolition Team 12 (UDT12) for four years, after successfully graduating from class 89: BUD/S (Basic Underwater Demolition/SEAL).

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Proud to see @ThirdWaveBook killing it- @SteveCase was a wonderful mentor during my @revolution days- if your a strategist its a must read!
- Monday May 2 - 5:16pm

Without doubt the 5th annual SEER Symposium (Feb 5th-Santa Monica) will be the best yet...come see Dirk Ahlborn talk…https://t.co/MU9lybjz8W
- Wednesday Jan 20 - 11:15pm

A pleasure to be a small part of this incredible program! https://t.co/kytPPLi0GN
- Tuesday Jan 19 - 6:12pm

Looking forward to another section of Leadership next term...including a FLOW simulation teaching EQ https://t.co/OlYJ8HR2OK
- Thursday Nov 12 - 11:29pm

My son- Kino shot and edited this for TLD: .design Founder Series: https://t.co/H9BU8IT57G https://t.co/h7l47sH07w via @YouTube
- Thursday Nov 12 - 11:19pm