Dr. Michael CrookeSustainable Business Maverick

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Former CEO and Professor of Advanced Strategy™, Dr. Michael Crooke espouses a long-term business strategy that includes embedding environmental and social considerations into a great product or service. Dr. Crooke argues that this strategy increases differentiation and maximizes shareholder value over the long-term.

Learn more about Michael’s Advanced Strategy™ work, find links to relevant information, and learn about his public speaking engagements.

His dissertation for Claremont Graduate University is also available for downloading.

Trust Across America™, a think tank dedicated to unraveling the complexities of trustworthy business behavior has placed Michael on the Top 100 Thought Leaders in Trustworthy Business Behavior for 2012 and 2013. In 2014, Dr. Crooke won the Reinmuth teaching award within the University of Oregon MBA program. This prestigious award is given to the professor (non-core) who is chosen by the graduating MBA class as the most inspiring and influential professor.

“By applying an integrated strategy encompassing a quality product or service, financial strength, corporate social responsibility and environmental stewardship, business can and will drive profitability and positively impact society.” – Dr. Michael Crooke

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@DrMichaelCrooke

Proud to see @ThirdWaveBook killing it- @SteveCase was a wonderful mentor during my @revolution days- if your a strategist its a must read!
- Monday May 2 - 5:16pm

Without doubt the 5th annual SEER Symposium (Feb 5th-Santa Monica) will be the best yet...come see Dirk Ahlborn talk…https://t.co/MU9lybjz8W
- Wednesday Jan 20 - 11:15pm

A pleasure to be a small part of this incredible program! https://t.co/kytPPLi0GN
- Tuesday Jan 19 - 6:12pm

Looking forward to another section of Leadership next term...including a FLOW simulation teaching EQ https://t.co/OlYJ8HR2OK
- Thursday Nov 12 - 11:29pm

My son- Kino shot and edited this for TLD: .design Founder Series: https://t.co/H9BU8IT57G https://t.co/h7l47sH07w via @YouTube
- Thursday Nov 12 - 11:19pm

What is Fifth Normal Form?

Fifth Normal Form, LLC LogoFifth normal form (5NF), also known as Project-join normal form (PJ/NF) is a level of database normalization designed to reduce redundancy in relational databases recording multi-valued facts by isolating semantically related multiple relationships. A table is said to be in the 5NF if and only if every join dependency in it is implied by the candidate keys.