Dr. Michael CrookeSustainable Business Maverick

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Former CEO and Professor of Advanced Strategy™, Dr. Michael Crooke espouses a long-term business strategy that includes embedding environmental and social considerations into a great product or service. Dr. Crooke argues that this strategy increases differentiation and maximizes shareholder value over the long-term.

Learn more about Michael’s Advanced Strategy™ work, find links to relevant information, and learn about his public speaking engagements.

His dissertation for Claremont Graduate University is also available for downloading.

Trust Across America™, a think tank dedicated to unraveling the complexities of trustworthy business behavior has placed Michael on the Top 100 Thought Leaders in Trustworthy Business Behavior for 2012 and 2013. In 2014, Dr. Crooke won the Reinmuth teaching award within the University of Oregon MBA program. This prestigious award is given to the professor (non-core) who is chosen by the graduating MBA class as the most inspiring and influential professor.

“By applying an integrated strategy encompassing a quality product or service, financial strength, corporate social responsibility and environmental stewardship, business can and will drive profitability and positively impact society.” – Dr. Michael Crooke

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